In the midst of Jamaica’s 50th anniversary of independence,
HBO and Flow will host a private screening of theHBO Special,Where
the Music is Always Alive: Jamaica Jazz & Blues 2012.
The program, debuting in the Caribbean August 4th and throughout
Latin America in September, showcases the most important musical event of the
region, which this year includes legendary artists such as Celine Dion, Shaggy,
Damian Marley, John Holt and Jully Black.
“We are thrilled to be sharing in this celebratory
moment, together with Flow, here in Kingston,”said Javier Figueras, Corporate
Vice President of Affiliate Sales for HBO Latin America Group. “By investing in
local productions, we continue to bring Jamaica’s cultural wealth and natural
beauty to a forefront throughout both the Caribbean and Latin American
regions.”
In addition to celebrating Jamaica’s musical
tradition, the HBO Special also brings the emblematic landscapes and scenic
views of Montego Bay, Ocho RĂos, Dunns River Falls and the Blue Mountains into
sharp focus. While capturing the rhythmic beats of Reggae, Ska, Mento and
Rocksteady, Where the Music is Always Alive: Jamaica Jazz & Blues 2012
also highlights the island’s appeal as a sunshine paradise.
“This fascinating Special will
bolster our ongoing efforts to tap into the burgeoning Latin American market,
as many viewers will certainly be lured to our shores by the captivating sights
and sounds of our beautiful island,” said the Hon. Dr. Wykeham
McNeill, Jamaica’s Minister of Tourism and Entertainment.“The fact that it will showcase Jamaica to viewers in
Caribbean and Latin American countries means it will provide a unique and
invaluable opportunity to further market our destination and build brand
Jamaica. It not only shines the spotlight on the Jamaica Jazz and Blues
Festival but also puts our rich culture and history on display as we celebrate
our 50th anniversary of independence. We are honoured to be
associated with this brilliant initiative, which continues to redound to the
benefit of our wonderful destination. I must commend Flow and HBO for the
production of what has proven to be a very innovative and effective marketing
tool, which continues to provide destination Jamaica with significant exposure
in the Caribbean and Latin America.”
With one-third of its patrons being visitors to
the island, this year’s Jamaica Jazz and Blues Festival saw the largest
audience turn-out in the three-dayconcert’s history. The HBO Specialshares this
vibrancy onscreen, not only through performance vignettes, but also through
energetic commentaries featuringacclaimed artists such as Kymani Marley, Marcia
Griffiths, Mykal Rose, The Temptations, Tessane Chin and Tami Chynn, among
others.
“This was an extremely important opportunity for us
to use our technology and platforms to help widen the reach of Jamaica by
highlighting the very best of what the island has to offer,” said Michele
English, President and COO of Columbus Communications Jamaica Limited,
operators of Flow and Columbus Business Solutions brands. "Our partnership
with HBO for a second year in a row demonstrates our continued commitment to
support, share and celebrate local culture with the rest of the world, and, at
the same time, garner international attention for Jamaica.”
The half-hour programwill have a repeat showing onMonday,
August 6th (Jamaica’s Independence Day); additional showings will
air in the Caribbean throughout August and September. The show will also be
available to HBO On Demand subscribers(contingent upon cable operator).