At approximately 8:30 p.m. on Saturday, March 23,
Jamaicans officially marked 'Earth Hour' by releasing 100 lanterns in the sky
at the Ranny Williams Entertainment Centre.
More than 1000 patrons came out to a free acoustic 'Earth
Hour' concert hosted by Jamaicansmusic.com in association with Jamaica Tourist
Board, Jamaica Cultural Development Commission and telecoms company Flow.
Earth Hour is an annual global event organized by
the World Wide Fund for Nature (WWF), which asks people to turn off
non-essential lights for one hour starting at 8:30 p.m. in an attempt to
support conservation efforts.
"I came to see the outstanding line-up of
artistes, enjoy some good vibes and support this worthy cause," said
patron Allison Barrett "We are a small island and we need to do our part
to protect our environment, so I will always support events such as this that
are geared towards conservation."
Denise Williams, executive director of Corporate
Communications at Columbus Communications Jamaica Limited, operators of Flow
and Columbus Business Solutions, said that she was pleased to be associated
with the movement. "Conservation is
everybody's business. We do our best at
Flow to live the green message, our main office at the Courtleigh Auditorium is
a smart office in which, all our lights, water and air conditioning units are
automated. Additionally, we encourage
our staff to participate in annual national labour day projects geared at
cleaning up public spaces and we have implemented a newspaper recycling
initiative," said Williams.
The executive director also spoke about the 'I Will
If You Will' component of Earth Hour. 'Basically, we've joined the rest of the
world in this exciting challenge which prompts people to start an
environmentally conscious action. We are challenging Jamaica to go
paperless. Our president and coo,
Michele English has committed to participating in a friendly race with a Track
and Field Olympic Medallist if 2000 people switch to Flow's paper less
billing." The idea is to encourage
people to adopt small measures for big impact.
A paperless bill saves paper, energy and resources.
Other top Jamaican artistes have also joined in on
the 'I Will If You Will' challenge.
Artistes such as Shaggy, Tami Chynn and Wayne Marshall, have also
committed themselves to specific Earth Hour Challenges.
Alex Morrisey, CEO of Jamaicansmusic.com could not
have asked for better support. "All in all it was a great show, for a
worthy cause. By 8 p.m. there were no
seats left and additionally, many of the artistes rearranged their schedules so
that they could perform here tonight to signify their commitment. We are definitely looking to grow this local
movement and make it into a bigger calendar event for Jamaicans, as we want to
make sure that conservation is at the top of everybody's priority list."
Artistes such as Protégé, Jesse Royal, Keida and
bands such as Blue Grass in The Sky, Black as Cole and Rootz Underground were
among the highlights of the night.
Earth Hour originally started in Australia but has since become
a global movement. Jamaica is the latest Caribbean country to join neighbours
such as Belize and Aruba.