Nelson Mandela Day, celebrated on Thursday, July 18 this year,
marks a day of celebration for the life and work of the humanitarian, child
advocate and former president of South Africa. To commemorate this
special day, Columbus Communications Jamaica Limited, operators of Flow and
Columbus Business Solutions joined many other private and public sector
organizations to partner with the South African High Commission to celebrate
the life of this world leader.
Columbus and the South African High Commission hosted a very special treat for
children at the SOS Childrens’ Village which included the feature movie ‘The
Lion King’, sweet treats as well as a Nelson Mandela Art & Craft showcase
put on by the children. Mandela, who has been an advocate for the
protection, safety and nurturing of children, was a prominent supporter of
building an SOS Children's Village in Umtata, in the Eastern Cape Province.
Since then, he has spoken openly, encouraging people across the world to
support this charitable organization. Columbus has also adopted the Home
and has supported several initiatives to support the continued growth of the
Home.
Mandela’s passion for children and a desire to end
their suffering also led him to establish the Nelson Mandela Children’s Fund
(NMCF) in 1995, among a number of other institutions in his name dedicated to
the development of youth and the advancement of education.
Columbus Communications also shares this passion
for youth development. In honour of Nelson Mandela, Columbus is implementing
efforts to build awareness of his life and work of this legendary icon, role
model and for many, a hero.
"We are delighted to be able to play our part in spreading Mandela’s message," noted Nicole Campbell, corporate social responsibility specialist at Columbus Communications Jamaica Limited. "We are proud of our longstanding association with the SOS Children's Village and feel that this special initiative is very appropriate, especially because of what the charity represents in fostering a better living experience for the children there, which is what Nelson Mandela also fought for," she continued.
The Lion King which took the world by
storm in a ground breaking animated series in 1994 and is set against the
majestic backdrop of Africa, tells a simple, powerful story of a young lion cub
named Simba and his heroic journey to claim his destined role as king of the
jungle. Showing this movie on Mandela Day sends an important message about the
link between some of Nelson Mandela strongest attributes, unmovable willpower,
self-discipline and determination and his rise to success.
The theme for this year is ‘Take action, Inspire
change and make everyday a Mandela day’. The SOS initiative will also see the
children participating in creative activities such as poetry, music and arts
and crafts to express their understanding of Nelson Mandela and what he means
to them.
In a further effort to promote the celebration, the
broadband service provider will broadcast Nelson Mandela Day messages on Flow’s
Interactive Programming Guide for the period. In addition, Columbus
employees will be volunteering 67 minutes of their day on Thursday to serving
others through charity involvement, service in the local community and other
worthwhile causes.
The SOS children's Village offers orphaned and
abandoned children a permanent home in a family oriented environment and
prepares them for an independent life. Children at SOS are raised with
caregivers who function as "The Mother and "The Father" within
the "House" and "The Village".