Flow National Basketball League Players lending their support to National Reading Day - May 3rd

On Tuesday, May 3 National Reading Day, players from the Flow National Basketball League along with executives from its coordinating body Jamaica Basketball Association (JaBA), will join in a groundbreaking initiative against illiteracy. The members will carry out various literacy exercises as part of the league's Reading is Key campaign launch. Making strides to promote reading as an important life skill tool to kids in the age group of 5-10, representatives from the leagues major sponsors - Flow, Burger King and Malta will head to the class rooms to join forces with several schools across the island.

In an effort to give back to local communities, players will make stops at schools island-wide to enforce their educational message. Within the southern conference, players will visit institutions across the corporate area, including Clan Carthy Primary, Providence Methodist Basic School and Allman Town Primary. From the eastern conference, Port Antonio Primary students will be engaged, while out west the league's players and executives will carry out sessions at Barracks Road Primary. Activities at Mandeville Primary and Junior High School will round out the league's Central conference participation.

“Reading is Key" forms part of JaBA and the league’s overall thrust which is not only to provide a platform through which to develop players' on-court abilities, but critically also to create positive and active community role models. The effort uses the popularity of sports and recognized athletes to stimulate interest in reading among youth.

The day's programme will involve interactive reading sessions including student friendly discussions in hopes that all will experience reading as fun while viewing knowledge as key. Public Relations Manager for Flow, Denise Williams states, “As a part of the Information and Communications Technology sector, Flow recognizes the importance of literacy and education to the development of Jamaica. We are proud to put forward this program, using sports and mentorship as the vehicle to encourage our children to read, and to help them become future agents of progress.”