FLOW, JAMAICA'S broadband provider has added a new position to its senior team and appointed Denise Williams, former head of public relations, to the role of director of corporate and government affairs.
The move comes as the company advances the rollout of its business arm, Columbus Business Solutions - an investment of more than US$250 million on the island. With a greater focus on its corporate and government agenda, in her new role, Williams will focus on strengthening Flow's relationship with industry partners, multi-national and advocacy organisations, as well as developing and implementing the organisation's outreach and communications strategies.
Williams stated that while the role will be a challenging one, the company has several distinct advantages. "The infrastructure that Flow brings to the island and the impact on the commercial landscape is already quite significant. Flow has literally changed the broadband landscape in Jamaica," she said. "Since Flow's launch, the cost of broadband has been reduced by as much as 98 per cent, with a corresponding increase in bandwidth to both small and large commercial entities.
"We provide the necessary bandwidth to enable innovation, productivity and competitiveness. The task ahead is to continue to work with our partners in both the public and private sectors to ensure that this competitive advantage is realised."
Williams now reports directly to Flow's president and chief operating officer, Michele English, who said with the launch of Columbus Communications, she thought it was important to have an individual that would lead the organisation in developing new relationships, ensuring the various groups understand the technology.
Excited that Williams agreed to take on the role, even though a replacement has not been found to manage her public relations portfolio, English said the new director of corporate and government affairs, has demonstrated the ability to manage the role.
Significant achievements
According to English, with the type of network in place, capable of delivering fabulous consumer products, Flow could help the government to become more efficient, from general administration to the rapidly growing telemedicine, telejustice, from a national security perspective, by use of information technology surveillances.
Williams has led public relations at Flow since 2008 and sees some significant achievements as steering public relations through the early challenging times where the company's business model, based on international standards, was new to the island.
She is also proud of the social investment Flow has made on the island, including Flow's Building Leaders Through Technology Programme, which, to date, has donated free commercial-grade Internet and educational cable to over 120 schools across the island.
janet.silvera@gleanerjm.com
Source: http://jamaica-gleaner.com/gleaner/20110629/news/news4.html
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