Jamaica’s sports conference “The
Business of Sports” will be observed by a wider audience throughout the region
and in North America via a live stream of the entire conference, powered
by broadband service provider Flow. The live stream will
enable those who are unable to come to Jamaica to attend in person, to
view the panel discussions and presentations that will be delivered over the 2
days of the conference – May 3 to 4.
Big
names in sports including Bernard Stewart, ESPN Vice President; Ato Boldon NBC
Sports Commentator and Olympian; Robbie Earl, ESPN Football Expert and
former member of the Reggae Boyz; and Irwin Clare, CEO & Co-Founder of Team
Jamaica Bickle who have just marked 18 years of supporting Jamaica’s track and
field athletes to the Penn Relays will give presentations at the
Conference. They will cover a range of topics relevant to the development
of the sports industry including presentations on marketing and brand building,
contracts and legal issues, the psychology of winning, financial management and
culture. Presenters include.
"The
Business of Sport International Conference is not simply dialogue on the
imperatives of the development and value of sport,” said Christopher Samuda,
Chairman of Strategic Corporate Interventions Limited, which is partnering with
Carole Beckford & Associates in putting on the Business of Sport
international Conference. “It is an enterprise which recognises that sport is
an industry and an engine for transforming the way we do business and treat the
infinite value of our human athletic capital.”
Denise
Williams, director corporate and government affairs, at Flow reaffirmed the
company’s commitment to initiatives that support the development of sport in
Jamaica and across the region. “As the technology partner for the Business of
Sport Conference, we are pleased to be able to demonstrate how the power of the
Flow network enables national and regional efforts to leverage opportunities
for the development of various disciplines of sport. Broadband technology
facilitates all aspects of sports management including marketing, the exchange
of information, training both on and off the field of play and telemedicine
applications for diagnosis of injuries and rehabilitation.”
Carole
Beckford, President of the Business of Sport, says that the use of technology
to facilitate the discussions around the business of sport is critical. “Our
partnership with Flow is significant in communicating the values we have placed
in Jamaica as a destination for sport performance and sport business. We plan
to reach as many of our stakeholders across the region and the wider world
community,” she said.
Flow
has an established history of leveraging its broadband technology to enable
sports development and fan engagement. For the past 2 years, a
partnership with international cable channel ESPN to stage football coaching
clinics has introduced over 100 Jamaican coaches and young footballers to
iFootball, an online training and assessment tool which enables the development
of players’ technical skills and identifies areas for improvement.
Recently, the Flow National Basketball League kicked off the season with a live
stream of the opening match and the use of social media channels to provide
match reports, schedules and results.
Leaders in business, commerce and
broadcasting from the Jamaican and international sports community gather in
Kingston this week for 2nd staging of this significant
event. The conference is to be held at the Jamaica Pegasus Hotel.
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