Traditionally, Christmas has always been a time
for giving and sharing. With the holiday season steadily
approaching, companies like Columbus Communications Jamaica Limited, operators
of Flow and Columbus Business Solutions and Burger King, are coming together to
make gift giving, this season more meaningful.
Both organizations have joined forces for an
annual Christmas Treat to fete 200 children, who are currently in state care
from Kingston and Spanish Town, at Hope Zoo on December 4. The two organizations have been partners for
this activity since 2011. This year,
both organizations are encouraging Jamaicans to come on-board and help spread some
more Christmas cheer through a special national “Gift Drive”.
For the gift drive, people are being
encouraged to pick up an extra toy for a child when making their Christmas
purchases and drop them off at Flow stores up until December 2. Volunteers will
wrap each gift and make a special delivery to the children.
Speaking about the idea for the gift drive,
Nicole Campbell, Corporate Social Responsibility Speciality at Columbus said
“The feedback we have received over the years has been very positive and most
people generally want to know how they can get involved. So we think by launching this Gift Drive, and
giving Jamaicans a chance to be a part of a meaningful cause, will help to make
the Season a little brighter for hundreds of Children in Kingston and Spanish
Town.” Campbell added that gifts will
also be donated to another Children’s Treat spearheaded by the St. Catherine
Parish Council later in December.
The overall treat for the children will also
include a tour of the Zoo, a movie in the gardens, games and activities and
‘Fun Meals’ provided by Burger King to add to the festivity. Flow and Burger King Staff members will also
be volunteering and bringing gifts for the children as well.
As for Burger King, Nicholas
Mundell, Brand Manager of Sponsorships & Fixed Advertising, says that his
company is happy to have partnered with Columbus Communications to share in
this special Christmas Treat that will bring smiles and joy to the faces of 200
children and care-givers from several homes.
Mr. Mundell noted that
“Each child and care-giver will get the chance to enjoy favourite combos from
Burger King. Our mobile unit will be on location serving up “Fun Meals” for all
the participants at the Christmas Treat. Our volunteers will also be there
interacting with children to make the day a special one.”
Sabrena McDonald, Sales
and Marketing Manager of Burger King also added, "Kids have always been at
the heart of Burger King, dating back to the years of our Kids' Club. This
collaborative treat is another way in which BK celebrates kids and also adds to
our roster of community and charity projects supported throughout the
year. Christmas is a special time for
sharing and feeling appreciated and our partnership with Columbus
Communications for this Christmas Treat will do just that for these children.”
People wanting to be a part of this initiative
can leave an unwrapped gift at any Flow store in Kingston, Portmore, Montego
Bay, Ocho Rios, Mandeville and May Pen. Campbell stressed that every
donation is valuable, whether it be a toy, books, bags or clothes and
will go a long way in putting a smile on the faces of children.
For the past 4 years, Columbus Communications
Jamaica Limited has made numerous donations to charities on behalf of its clients.
In addition to the treat at Hope Zoo, Columbus also lends support to the
Clarendon Crime Prevention Children’s treat and the Montego Bay Street Church
activity to provide meals for the homeless in the second city in December.
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